Soldes Starts Today In France
Winter sales in France starts today, Wednesday January 8th and will last until Tuesday February 4th.
There are however regional exceptions to this rule. In the départements of Meurthe-et-Moselle, Meuse, Moselle and Vosges the sales have already started, as they run from January 2nd until Wednesday 29th. This is to avoid competition with the neighboring country, Bruxelles sales which start a week earlier compared to France official dates.
There are also different dates for France’s overseas departments
In France, sales are highly regulated with the government allowing just two sales periods a year – one in summer and one after Christmas. This is the only time shops retailers can sale their products at a loss.